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Zak & Zu Marketing Blog
Your guide to digital marketing success
COVID-19 has had an unprecedented and devastating impact on the small business community. Here we highlight some of the ways we are striving to support small businesses using our expertise in digital marketing.
While it’s fun to marvel at perfection, you can learn even more about copywriting by taking something just OK and figuring out how it can be improved. Here, we use ads from BistroMD to highlight three copywriting lessons that can help all companies shine.
What does an effective email look like? Kyle shares an example of good email marketing through an examination of one of his favorite pizza shops.
If you’re on the lookout for examples of good copywriting, look no further than the Trader Joe’s Fearless Flyer. Here’s a simple blueprint you can follow to craft your own engaging ads and reel in customers.
Building organic traffic to your website is more important than ever, but SEO remains a mystery to many marketers. Learn about the 3 types of SEO and how they contribute to ranking in search engines.
Posts are a new tool from Google, different from Google Plus, meant to help you share “fresh content with the people who are searching for you”. Learn how you can take advantage of Google Posts to promote your business or nonprofit.
Most images found online are protected by copyright and trademark laws, and you can find yourself in serious hot water if you use them without permission. So then how do you find free stock photos and images for commercial use? Check out this list of our favorite sources.
Memes are so common online that many people forget about their potential legal ramifications. The truth is that you CAN get sued for sharing memes, and it actually happens more often than you think. If you are using memes for commercial purposes make sure you are aware of the pitfalls and how to avoid them.