Content for biotech companies

The Zak & Zu Marketing team has extensive experience marketing to scientists and healthcare professionals (HCPs). See below for a representative sample of our work, and get in touch if you’d like to work together.

Sales collateral

Sell sheets, flyers, slide decks, battle cards, calculators, digital sales rooms, etc.

From equipping sales reps to be successful in customer conversations to engaging booth visitors at trade shows and conferences — on-brand and on-point sales collateral is the way to win.

Lead magnets

Whitepapers, case studies, eBooks, guides, scientific posters, on-demand webinars, interactives, etc.

Scientists, HCPs, and the complex organizations they work for are highly sophisticated buyers, That’s why educational content like case studies and whitepapers are crucial to your demand and lead gen strategy.


Newsletters, nurture campaigns, event invitations, product communications, etc.

Whether you want to notify customers about a product launch or upcoming webinar, or you want to nurture prospects in your database towards becoming customers, email is a powerful and time-tested channel.

Technical docs

Instructions for Use (IFU), safety data sheets (SDS), product spec sheets, app notes, etc.
Scientifically accurate and user friendly documentation that is compliant with relevant laws and regulations (FDA, CE, etc.) are critical to the success of your company and your customers.

What we can help you with

  • Content creation
  • Content review + editing
  • Content promotion
  • Translation + localization
  • Copywriting
  • Content strategy
  • Content audit + mapping
  • Market segmentation
  • Filming + video editing
  • Design
  • Personas
  • Content management systems (CMS)
  • Content governance
  • Analytics + reporting
  • Content creation
  • Content promotion
  • Content review + editing
  • Translation + localization
  • Content strategy
  • Local SEO (citations, Google Posts, etc.)
  • SEO copywriting and content creation
  • E-commerce SEO
  • Video SEO
  • Training for in-house marketing teams
  • Web analytics
  • Hourly consulting

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