Building organic traffic to your website is more important than ever, but SEO remains a mystery to many marketers. Learn about the 3 types of SEO and how they contribute to ranking in search engines.
Posts are a new tool from Google, different from Google Plus, meant to help you share “fresh content with the people who are searching for you”. Learn how you can take advantage of Google Posts to promote your business or nonprofit.
Meta keywords are nearly extinct in 2018 but can still be found on some older websites that haven’t been updated in a while. Learn whether you should use them on YOUR website.
Most businesses focus on optimizing their website for Google, because… well, it’s Google. It’s everywhere. From Maps to smartphones and self-driving cars, Google seems to be taking over the world. But could you be missing out on customers by ignoring Bing? Let’s look at the numbers.
If your website doesn’t use an HTTPS connection, visitors may be greeted by a warning that your website is “NOT SECURE”. That’s probably not the best message to be sending to your customers! Learn how you can prevent this issue or fix it if you’ve already become a victim.
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Zak & Zu Marketing is a digital marketing agency based in the San Francisco Bay Area. We help businesses and nonprofits worldwide with advertising, content marketing, email marketing, video production, and more.