CPG pain relief brand sees 212% increase in revenue from email marketing

Solution

After completing a thorough audit of the client’s marketing channels and strategies, we identified that email marketing was a significantly underutilized channel that could offer a serious boost to sales.

Because the client didn’t have an in-house marketing team, we took a hands-on role in executing the strategy—from brainstorming topics and promotions to writing the email content, designing graphics, formatting and sending the emails in their email marketing software MailChimp, and measuring and reporting back on results.

Our team wrote relevant, compelling content for every email—hooking into salient customer pain points (like the surge in people experiencing back pain as they started to work from home during the COVID-19 pandemic), gift giving holidays and events (like Mother’s Day and Valentine’s Day), customer reviews/testimonials (social proof), and more.

We also created new HTML email templates with better readability, more eye catching imagery, and other improvements.

Also, because, we are a full-service marketing agency and not just an email marketing company, we were able to go beyond email and also make other impactful changes across the buyer journey—things that would ensure email recipients convert to sales on the website at a higher rate.

For example, we re-designed the product pages on the client’s Shopify website to better highlight their products, showcase positive customer reviews, address frequently asked questions (FAQs), and more.

Another particularly effective strategy involved utilizing dynamic website popups to generate more revenue from upsells and cross-sells.

Lastly, we also deployed a number of strategies to amplify results more efficiently (i.e. work smarter). One such strategy involved email re-sends, which nearly doubled the number of email opens, clicks, and sales per campaign without us having to generate twice as much content.