{"id":2272,"date":"2019-08-16T22:51:40","date_gmt":"2019-08-17T05:51:40","guid":{"rendered":"https:\/\/www.zakandzu.com\/?p=2272"},"modified":"2021-05-30T22:41:18","modified_gmt":"2021-05-31T05:41:18","slug":"copywriting-lessons-weight-loss-ad","status":"publish","type":"post","link":"https:\/\/www.zakandzu.com\/blog\/copywriting-lessons-weight-loss-ad\/","title":{"rendered":"One Weight Loss Ad, 3 Pro Copywriting Lessons"},"content":{"rendered":"

The following is a guest post by Kyle McLean, a copywriter in the San Francisco Bay Area.<\/span><\/p>\n

The best marketing copy uses language that is specific<\/i> and emotionally driven<\/i> in order to get customers to buy. It demonstrates their pain and effectively paints a picture of your company as the relief from that pain.<\/p>\n

As a marketing copywriter, I love to pick apart the ads that come my way and take a critical look at how effective they are at doing this. And while it\u2019s fun to marvel at perfection, I\u2019d argue that you can learn more about copywriting not just by seeing it at its best but rather taking something poor or even just OK and figuring out how it can be improved. Doing so helps you build the tools necessary to examine your own copy for weaknesses and tighten it up until it\u2019s highlighting your key benefits and packing an emotional punch.<\/p>\n

I received a leaflet from a company called BistroMD in the mail recently, and while it\u2019s solid, it offers three fantastic lessons on how to be more specific and really drive your point home when writing an ad.<\/p>\n

In this article I\u2019ll walk you through ways we can strengthen the tagline, highlight our customer\u2019s problem and preview the solution, and improve the call to action. You\u2019ll gain insight into the thought process to revise your copy until it shines.<\/p>\n

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