Subject line<\/span>: A Few Words on Ingredients<\/p>\nA Few Words on Ingredients<\/h3>\n Generally speaking, pizza restaurants don’t list the ingredients of their dough. It’s not because they have a secret recipe, we suspect, but because their recipe contains ingredients that they’d probably like to keep secret.<\/p>\n
If we’re curious, however, we can look to a popular pizza dough sold in local “healthy-food” markets to see what is commonly included in such recipes:<\/p>\n
Enriched flour (wheat flour, malted barley flour, niacin, thiamine mononitrate, riboflavin, folic acid), water, soybean oil, vegetable mono and diglycerides with ascorbic acid and dextrose (corn), salt, yeast, l-cysteine (vegetarian).<\/p>\n
Yes, we all consume such ingredients on occasion, as it’s usually hard to avoid them. But those aren’t exactly the type of foods one might find inside an old wooden cupboard out in the Italian countryside.<\/p>\n
What’s inside Matador dough, on the other hand?<\/p>\n
flour \nwater \nyeast \nsea salt \nextra-virgin olive oil<\/p>\n
That’s it. All good stuff. All stuff that your great-great-grandmother would have used to make bread.<\/p>\n
Also, if you’re curious, this is what’s inside our tomato sauce:<\/p>\n
tomatoes \ntomato paste \nsea salt \noregano \nextra-virgin olive oil<\/p>\n
No sugar. No fake oils. No modern inventions. And, to top it off, we still cost less than the competition.<\/p>\n
Our pizzas are our passion. We hope that you, and your family, enjoy the simple, natural, ingredients that go into them.<\/p>\n<\/div>\n
This email takes a longer form than the previous examples. It\u2019s a piece of branding moreso than a specific product pitch. It\u2019s of interest to Pizza Matador customers because it\u2019s based around their concerns. One of the drawbacks to ordering pizza can be how unhealthy some ingredients are, and ordering from a business that doesn\u2019t have a storefront could turn some people off as to what\u2019s in the pie.<\/p>\n
The write-up here overcomes those objections by contrasting what you generally find in a pizza – such as preservatives – with the purity in Pizza Matador\u2019s product. However, it doesn\u2019t lead with that at all. It starts with a little story about typical pizza ingredients and by the end highlights the difference in theirs.<\/p>\n
Now, how does this apply to you?<\/strong> Like Pizza Matador, there should be room in your email marketing campaigns for the occasional piece of branding and\/or an email that addresses customer questions or concerns. Think about FAQs your customers have or problems they encounter and how you meet them with your product or service. Then craft a similar message as this and find a place for it between your announcements and tie-ins.<\/p>\n<\/span>Final takeaways<\/span><\/h2>\nIn addition to making tasty pies, Pizza Matador understands how to communicate with customers. When they send an email, they draw a quick and relevant connection between their pizza and why they\u2019re reaching out. They don\u2019t overstay their welcome in my inbox as they are enjoyable to read and the perfect length. They take advantage of local or national events or respond to customer-centered concerns to keep in contact and nurturing toward sales.<\/p>\n
Have fun using this breakdown of Pizza Matador\u2019s email marketing best practices in your business to send with confidence.<\/p>\n
And if you know another good example of email marketing campaigns, share it with us in the comments down below!<\/p>\n","protected":false},"excerpt":{"rendered":"
What does an effective email look like? Kyle shares an example of good email marketing through an examination of one of his favorite pizza shops.<\/p>\n","protected":false},"author":6,"featured_media":2166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,6],"tags":[],"yoast_head":"\n
An Example of Good Email Marketing, Matador Style | Zak & Zu Marketing<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n