{"id":2069,"date":"2019-04-16T13:50:18","date_gmt":"2019-04-16T20:50:18","guid":{"rendered":"https:\/\/www.zakandzu.com\/?p=2069"},"modified":"2020-07-02T18:04:57","modified_gmt":"2020-07-03T01:04:57","slug":"trader-joes-fearless-flyer-copywriting","status":"publish","type":"post","link":"https:\/\/www.zakandzu.com\/blog\/trader-joes-fearless-flyer-copywriting\/","title":{"rendered":"How the Trader Joe’s Fearless Flyer Reels in Customers"},"content":{"rendered":"

The following is a guest post by Kyle McLean, a copywriter in the San Francisco Bay Area.<\/span><\/p>\n

If you’re on the lookout for examples of good copywriting and advertising, look no further than the Trader Joe’s Fearless Flyer<\/em>. For the uninitiated, this food catalog \u2014 which can be found in-store or online<\/a> \u2014 pitches with flair new food offerings from around the globe to both loyal Trader Joe’s customers and new prospects. It entertains the reader while also instilling a fear of missing out (FOMO) should they NOT rush to their local branch and pick up, say, a jar of black truffle Alfredo sauce before it runs out.<\/p>\n

With its delightful hooks, effective and consistent brand voice, and wonderful layering of detail, the Fearless Flyer<\/em> is a golden example of how to pitch everyday products in an entertaining way and captivate your audience.<\/p>\n

It’s clearly the work of a marketing master, but what makes it truly ring in the reader’s ears?<\/p>\n

A closer look at the Fearless Flyer<\/em> reveals a simple blueprint that marketers and business owners can follow for success in crafting their own ad copy<\/strong>.<\/p>\n

In this article, I will break down the copywriting techniques used in the Fearless Flyer<\/em> so you can use them to improve your copy and increase the number of responses and conversions from your customer base.<\/p>\n

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