{"id":142,"date":"2018-02-07T15:49:57","date_gmt":"2018-02-07T23:49:57","guid":{"rendered":"https:\/\/www.zakandzu.com\/?p=142"},"modified":"2020-12-26T20:51:13","modified_gmt":"2020-12-27T04:51:13","slug":"bing-vs-google","status":"publish","type":"post","link":"https:\/\/www.zakandzu.com\/blog\/bing-vs-google\/","title":{"rendered":"Bing vs Google \u2013 A Tale of Two Search Engines"},"content":{"rendered":"<p>Most businesses focus on optimizing their website for Google, because\u2026 well, it\u2019s Google. It\u2019s everywhere. From Maps to smartphones and self-driving cars, Google seems to be taking over the world. But could you be missing out on customers by ignoring Bing? Let\u2019s look at the numbers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_39 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zakandzu.com\/blog\/bing-vs-google\/#Bing-vs-Google-Google-Is-the-Clear-Leader-In-Search\" title=\"Bing vs Google: Google Is the Clear Leader In Search\">Bing vs Google: Google Is the Clear Leader In Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zakandzu.com\/blog\/bing-vs-google\/#What-Bing-Has-to-Offer\" title=\"What Bing Has to Offer\">What Bing Has to Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zakandzu.com\/blog\/bing-vs-google\/#Who-Uses-Bing\" title=\"Who Uses Bing?\">Who Uses Bing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing-vs-Google-Google-Is-the-Clear-Leader-In-Search\"><\/span>Bing vs Google: Google Is the Clear Leader In Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/gs.statcounter.com\/search-engine-market-share\">StatCounter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?qprid=4&amp;qpcustomd=0\">NetMarketShare<\/a>\u00a0estimate that Google may control 80-87% of searches on desktop and 95-96% on mobile! That comes out to about\u00a0<a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\">3.5 billion searches per day<\/a>. If you had to pick just one search engine to focus your SEO and advertising efforts on, Google is your best bet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-Bing-Has-to-Offer\"><\/span>What Bing Has to Offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing runs on every new Windows computer by default (through Cortana and Microsoft\u2019s Edge internet browser), and some people just won\u2019t ever bother to switch. It also powers AOL search and about 50% of Yahoo search. In total, Bing claims to have\u00a0<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/insights\/planning-tools\/bing-network-audience\">134 million unique searchers and 5 billion searches per month<\/a>. Also,\u00a0<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjZvo_kwavVAhVn0FQKHa3mBuwQFggmMAA&amp;url=https%3A%2F%2Fwww.theverge.com%2Fces%2F2017%2F1%2F5%2F14184140%2Fmicrosoft-cortana-nissan-bmw-car-integration&amp;usg=AFQjCNENoxnxrbFeFNcKNtO74il_EQhIVw\">Cortana will soon be found in some Nissan and BMW vehicles<\/a>, further expanding Bing\u2019s reach.<\/p>\n<p>These figures are nothing to scoff at. At the very least, you should submit your website to Bing Webmaster tools and Bing Places so that people can find your business when using Bing. Set it and forget it.<\/p>\n<p><a href=\"https:\/\/www.zakandzu.com\/seo-services\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-317\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Zak-Zu-Marketing-seo-services-banner.jpg\" alt=\"Zak &amp; Zu Marketing seo services banner\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Zak-Zu-Marketing-seo-services-banner.jpg 728w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Zak-Zu-Marketing-seo-services-banner-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who-Uses-Bing\"><\/span>Who Uses Bing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to search volume, Bing also publishes demographic data for its users in the United States. Let\u2019s dive in and see if\u00a0<strong style=\"font-style: inherit;\">your<\/strong>\u00a0customers are using Bing. The following diagrams come directly from Bing and can be found\u00a0<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/insights\/planning-tools\/bing-network-audience\">here<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-287 aligncenter\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Region.jpg\" alt=\"Bing user demographics for digital marketing - Region\" width=\"415\" height=\"371\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Region.jpg 415w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Region-300x268.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<p>One-fifth (20%) of Bing users live in the South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia, and Washington, D.C.). If your business happens to target that region, then Bing may be an excellent option for you. If your target customers are in New England, however, you probably shouldn\u2019t bother since only 5% of Bing users come from that Region.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-288\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Gender.jpg\" alt=\"Bing user demographics for digital marketing - Gender\" width=\"427\" height=\"373\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Gender.jpg 427w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Gender-300x262.jpg 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>Bing users are split evenly between male and female, which is\u00a0<a href=\"http:\/\/www.kff.org\/other\/state-indicator\/distribution-by-gender\/?currentTimeframe=0&amp;selectedRows=%7B%22wrapups%22:%7B%22united-states%22:%7B%7D%7D%7D&amp;sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D\">also true of the US population as whole<\/a>. So, you don\u2019t get any particular advantage with Bing if you are trying to market products specifically meant for either men or women.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-289\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Age.jpg\" alt=\"Bing user demographics for digital marketing - Age\" width=\"428\" height=\"352\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Age.jpg 428w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Age-300x247.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>More than 70% of Bing users are over the age of 35. So, if you are a business working with the age 18-24 group (such as a recruitment agency targeting recent college graduates), you are probably better off using other marketing channels instead such as\u00a0social media. If instead you are advertising retirement communities, then you may benefit from using Bing to reach the 33% of its users over the age of 55.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-290\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Income.jpg\" alt=\"Bing user demographics for digital marketing - Income\" width=\"422\" height=\"354\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Income.jpg 422w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Income-300x252.jpg 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/p>\n<p>Bing users are relatively wealthy. More than 54% have a household income above $75,000 while 38% of those are above $100,000. To put that in perspective, the\u00a0<a href=\"https:\/\/www.census.gov\/library\/visualizations\/2016\/comm\/cb16-158_median_hh_income_map.html\">median household income in the US is around $56,000<\/a>. So, if you are selling luxury goods (e.g. sports cars or high-end fashion accessories), then Bing might be great for you. Less than 9% have an income below $25,000. So, if you\u2019re a nonprofit or public defendant that provides services for poor households, Bing may be a waste of time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-291\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Education.jpg\" alt=\"Bing user demographics for digital marketing - Education\" width=\"424\" height=\"382\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Education.jpg 424w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Bing-user-demographics-for-digital-marketing-Education-300x270.jpg 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>Lastly, Bing users are fairly educated. 98% have graduated high school while over 75% have attended at least some college. If your business offers GED prep courses, for example, then Bing is probably not the best marketing channel for you.<\/p>\n<p>How would you answer the\u00a0<em>Bing vs Google<\/em> question for your business now? Hopefully this article has helped shed some light on the decision for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses focus on optimizing their website for Google, because\u2026 well, it\u2019s Google. It\u2019s everywhere. From Maps to smartphones and self-driving cars, Google seems to be taking over the world. But could you be missing out on customers by ignoring Bing? Let\u2019s look at the numbers.<\/p>\n","protected":false},"author":2,"featured_media":286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing vs Google \u2013 A Tale of Two Search Engines | Zak &amp; Zu Marketing<\/title>\n<meta name=\"description\" content=\"Most businesses focus on optimizing their website for Google, because\u2026 well, it\u2019s Google. It\u2019s everywhere. From Maps to smartphones and self-driving cars, Google seems to be taking over the world. But could you be missing out on customers by ignoring Bing? 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