{"id":139,"date":"2018-02-07T15:44:25","date_gmt":"2018-02-07T23:44:25","guid":{"rendered":"https:\/\/www.zakandzu.com\/?p=139"},"modified":"2024-01-29T00:35:21","modified_gmt":"2024-01-29T08:35:21","slug":"email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/","title":{"rendered":"3 Email Marketing Tips Illustrated by Comedian James Veitch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"139\" class=\"elementor elementor-139\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1187e24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1187e24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15389d3b\" data-id=\"15389d3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37677fb3 elementor-widget elementor-widget-text-editor\" data-id=\"37677fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This article was inspired by a fun TED talk by British comedian James Veitch called, \u201c<em>The agony of trying to unsubscribe<\/em>\u201d. Before you read any further, take a few minutes to watch the clip below:<\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/H9EwW8Tl2CE?si=aNW1hA0i8cNlT0bI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>That was fun, right?<\/p><p>Now, let\u2019s look at some of the applications to marketing.<\/p><h2>\u201cI didn\u2019t sign up for that\u201d<\/h2><p>SafeMart obtained James\u2019 email address from somewhere (?!?) and decided to start sending him promotional messages out of the blue.<\/p><p>What&#8217;s the harm in that?<\/p><p>An unwilling recipient could <strong>walk away with a bad impression of your company<\/strong>, causing you to permanently lose that potential customer. Further, they may go on to tell their friends and family about the negative experience \u2014 costing you an even larger pool of future customers.<\/p><p>Another concern is that they may mark your email as \u2018<strong>spam<\/strong>\u2019.<\/p><p><img decoding=\"async\" class=\"size-medium wp-image-279 aligncenter\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Recipients-might-report-your-email-as-spam-254x300.jpg\" alt=\"Recipients might report your email as spam\" width=\"254\" height=\"300\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Recipients-might-report-your-email-as-spam-254x300.jpg 254w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/Recipients-might-report-your-email-as-spam.jpg 350w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/p><p>If too many people start marking your marketing emails as spam, your sending domain and IP address will soon become blacklisted by email service providers and also penalized by search engines. For example, we send our emails from\u00a0hello@zakandzu.com.\u00a0If a large number of people report our emails, the whole\u00a0<a href=\"https:\/\/zakandzu.com\/\">zakandzu.com<\/a> website will be penalized.<\/p><p>Also, sending people commercial emails without prior consent is against the terms of service for many email marketing services\/tools (e.g. MailChimp) and can get your account banned if you&#8217;re not careful. Europe, Australia, and Canada take it one step further \u2014 it is <i>illegal<\/i> to send commercial emails in those regions without documented consent from the recipients.<\/p><p>So, to summarize, the first of our three email marketing tips is this: only email people who have actually expressed interest in hearing from you!<\/p><h2>\u201cThey appear to think that I should be excited about a shop opening\u201d<\/h2><p><img decoding=\"async\" class=\"wp-image-278 aligncenter\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/dull-marketing-email.jpg\" alt=\"dull marketing email\" width=\"442\" height=\"222\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/dull-marketing-email.jpg 484w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/dull-marketing-email-300x151.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p><p><strong>It\u2019s\u00a0NOT about YOU, it\u2019s about the customer!<\/strong><\/p><p>Customers don&#8217;t inherently care that you are opening a shop; they don\u2019t get to share in the profits that your business makes. So, you have to frame things in a way that shows how your business <strong>SOLVES A PROBLEM FOR THEM<\/strong>. Instead of those dreadfully dull \u20184 weeks until\u2026 3 weeks until\u2026\u2019 emails, SafeMart could have done a countdown highlighting the wonderful ways that the new shop will benefit customers. For example:<\/p><p><em>Tired of having to drive all the way to Springfield for fresh produce? Well in 2 weeks, we\u2019re bringing the best to you with a new SafeMart location at King\u2019s Cross. Check out our Grand Opening deals and coupons below!<\/em><\/p><p>This is worth restating, and it is actually the second of our three email marketing tips: It\u2019s NEVER about YOU. It\u2019s ALWAYS about the CUSTOMER. Repeat that to yourself over and over again until it becomes cemented in your brain.<\/p><h2>\u201cI scrolled down to the bottom of the email, and I pressed unsubscribe. I thought that\u2019d be the end of the it. But a week later, I got another one\u2026\u201d<\/h2><p>Email marketing laws require that you include clear, conspicuously placed instructions in every email stating how people can opt out of receiving further emails from you.<\/p><p>The CAN-SPAM Act, GDPR, CCPA, and many other data privacy regulations require that you honor such requests within a specific number of business days. Really, you should do it as soon as possible. Including an automated \u2018unsubscribe\u2019 button at the bottom of your emails can be helpful.<\/p><p>So our third email marketing tip is to include an informative footer in all of your marketing emails and to act upon \u2018unsubscribe\u2019 requests immediately.<\/p><p>Some people just don\u2019t want to receive marketing emails, and that\u2019s OK. Even if someone has unsubscribed from your emails, they may still interact with your business in other positive ways.<\/p><p>For example, James could have noticed the store during his drive home from work and remembered that he needed to pick up some milk. Or perhaps he may have seen an enticing coupon in the newspaper or on Instagram. However, by continuing to send James emails even after he asked to unsubscribe, SafeMart may possibly have turned his ambivalence towards their shop into negativity or even hostility. These are the sorts of feelings that motivate people to actively go on Yelp and write a bad review. They will probably also fume to friends and family about how annoying you are and how you\u2019re not getting their business in a million years. That\u2019s not the reputation that you want!<\/p><p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p><p>What interesting things did you notice in the video? Share your email marketing tips and other thoughts with us on social media @zakandzu. If you\u2019re not done procrastinating yet, also check out James Veitch\u2019s hilarious TED talk about\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=4o5hSxvN_-s\" target=\"_blank\" rel=\"noopener noreferrer\">what happens when you reply to spam emails<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2016, British Comedian James Veitch gave a hilarious TED Talk called &#8220;The agony of trying to unsubscribe&#8221;. Lets&#8217; look at some of the valuable email marketing tips that he reveals.<\/p>\n","protected":false},"author":2,"featured_media":280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Email Marketing Tips Illustrated by Comedian James Veitch | Zak &amp; Zu Marketing<\/title>\n<meta name=\"description\" content=\"British Comedian James Veitch reveals some valuable email marketing tips in his infamous TED Talk, The agony of trying to unsubscribe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Email Marketing Tips Illustrated by Comedian James Veitch | Zak &amp; Zu Marketing\" \/>\n<meta property=\"og:description\" content=\"British Comedian James Veitch reveals some valuable email marketing tips in his infamous TED Talk, The agony of trying to unsubscribe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Zak &amp; Zu Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zakandzu\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-07T23:44:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T08:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/Email-marketing-tips-highlighted-by-James-Veitch-San-Francisco-Bay-Area-Email-Marketing-Zak-Zu-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zuhayr Mallam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zakandzu\" \/>\n<meta name=\"twitter:site\" content=\"@zakandzu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zuhayr Mallam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\"},\"author\":{\"name\":\"Zuhayr Mallam\",\"@id\":\"https:\/\/www.zakandzu.com\/#\/schema\/person\/10870273898e2eb1b71505ad6d36a21e\"},\"headline\":\"3 Email Marketing Tips Illustrated by Comedian James Veitch\",\"datePublished\":\"2018-02-07T23:44:25+00:00\",\"dateModified\":\"2024-01-29T08:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\"},\"wordCount\":793,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zakandzu.com\/#organization\"},\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\",\"url\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\",\"name\":\"3 Email Marketing Tips Illustrated by Comedian James Veitch | Zak & Zu Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.zakandzu.com\/#website\"},\"datePublished\":\"2018-02-07T23:44:25+00:00\",\"dateModified\":\"2024-01-29T08:35:21+00:00\",\"description\":\"British Comedian James Veitch reveals some valuable email marketing tips in his infamous TED Talk, The agony of trying to unsubscribe.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zakandzu.com\/blog\/email-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zakandzu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Email Marketing Tips Illustrated by Comedian James Veitch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zakandzu.com\/#website\",\"url\":\"https:\/\/www.zakandzu.com\/\",\"name\":\"Zak &amp; 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