{"id":1365,"date":"2019-01-11T17:34:29","date_gmt":"2019-01-12T01:34:29","guid":{"rendered":"https:\/\/www.zakandzu.com\/?p=1365"},"modified":"2021-05-02T14:16:58","modified_gmt":"2021-05-02T21:16:58","slug":"types-of-seo","status":"publish","type":"post","link":"https:\/\/www.zakandzu.com\/blog\/types-of-seo\/","title":{"rendered":"3 Types of SEO and How They Help You Rank in Search Engines"},"content":{"rendered":"<p>As online ad blockers grow increasingly popular and organic reach on social media craters, building search engine traffic to your website is more important than ever before.<\/p>\n<p>However, SEO still remains a mystery to many marketers.<\/p>\n<p>And that&#8217;s fair. There&#8217;s so much jargon, the internet is constantly changing, and it&#8217;s often hard to tell a legitimate SEO strategy from a &#8220;black hat&#8221; tactic.<\/p>\n<p>Thankfully, the fundamental principles of SEO are really quite simple and have persisted for decades (since the days when <em>Ask Jeeves<\/em> and <em>AOL<\/em> ruled the internet).<\/p>\n<p>In this article, we will teach you about the 3 types of SEO \u2014 on-page SEO, off-page SEO, and technical SEO \u2014 and how each one contributes to ranking high in search engines.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_39 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zakandzu.com\/blog\/types-of-seo\/#1-On-Page-SEO\" title=\"1. On-Page SEO\">1. On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zakandzu.com\/blog\/types-of-seo\/#2-Off-Page-SEO\" title=\"2. Off-Page SEO\">2. Off-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zakandzu.com\/blog\/types-of-seo\/#3-Technical-SEO\" title=\"3. Technical SEO\">3. Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zakandzu.com\/blog\/types-of-seo\/#Recap-3-types-of-SEO\" title=\"Recap \u2014 3 types of SEO\">Recap \u2014 3 types of SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-On-Page-SEO\"><\/span>1. On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>On-page SEO<\/em> is a set of <strong>strategies you apply to a web page in order to help that page or a group of pages rank well in search engines<\/strong>. You should do on-page SEO for all of the important pages on your site (home page, product pages, service pages, blog posts, free trial signup, etc.)<\/p>\n<p>For instance, take this article that you are reading. We would love for it to come up in search engines when people look for information about the 3 types of SEO.<\/p>\n<p>How does on-page SEO help with that?<\/p>\n<p>Keywords play a big role, and that begins with keyword research.<\/p>\n<div class=\"blog-definition\">Keyword research is the process of finding out what words\/phrases people type into search engines when they are looking for something.<\/div>\n<p>Identifying the right keywords is critical. \u201cRight\u201d means that they describe the content of your web page correctly, are searched for frequently, and carry the correct search intent. Checking these boxes helps ensure that your web page gets found and is surfaced to the right people. That means more website visitors and more business!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1595 size-full\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/successful-business-owner-happy-with-his-SEO-strategy.jpg\" alt=\"successful business owner happy with his SEO strategy\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/successful-business-owner-happy-with-his-SEO-strategy.jpg 600w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/successful-business-owner-happy-with-his-SEO-strategy-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>What do you do with those keywords once you\u2019ve found the right ones?<\/p>\n<p>They go in your web page\u2019s content (the words that are visible on the page) and meta data (stuff that is not visible on the page).<\/p>\n<div class=\"blog-definition\">Meta data is sort of like a special language that allows to you communicate to search engines what your page is about. Two very important pieces of meta data are the title tag and description tag.<\/div>\n<p>Search engines can\u2019t read minds. These on-page factors are necessary to help them understand what your page is about and who it might be relevant to.<\/p>\n<p>Another <em>very important<\/em> on-page SEO factor is the content on the page itself.<\/p>\n<p>Google is in the business of serving up great content to users. If it does a poor job, people will switch to a competitor such as Bing or DuckDuckGo. So, Google has tailored its algorithm to identify and serve up high quality, relevant, and timely content.<\/p>\n<p>If you want to rank well in search engines, you have to add fresh, original, engaging content to your website regularly. We recommend that you publish at least two new pieces of content every month. It\u2019s also a good idea to go back and update older content as time goes by.<\/p>\n<p>That\u2019s pretty much the gist of on-page SEO. Overall, remember that the end goal is to rank a specific web page highly in search engines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-Off-Page-SEO\"><\/span>2. Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Off-page SEO<\/em> (aka off-site SEO), as the name implies, involves activities that don\u2019t take place on <em>your<\/em> website but rather on social media, news sites, industry publications, other peoples&#8217; blogs, business directories, and more. The most common off-page SEO tactic is <strong>link building, which helps boost your reputation on the web<\/strong>.<\/p>\n<p>Search engines essentially crowdsource their opinion of you. They ask other websites how authoritative you are in a given field. Then they use that opinion to determine where you rank in search results for that topic.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1596\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-on-stage-asking-crowd-a-question.jpg\" alt=\"man on stage asking crowd a question\" width=\"600\" height=\"437\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-on-stage-asking-crowd-a-question.jpg 600w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-on-stage-asking-crowd-a-question-300x219.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>When a website links to you, it is vouching for you to search engines. For example, <a href=\"https:\/\/www.seoclarity.net\/resources\/knowledgebase\/why-internal-and-external-links-important-for-seo-16559\/\" target=\"_blank\" rel=\"noopener noreferrer\">here we are linking to an article from a company called SEO Clarity<\/a>. We like how they explain the difference between internal vs external links and why each one is important, and we think that you would benefit from this valuable resource.<\/p>\n<p>The more links that you get from reputable sites, the better your site will rank. The same goes for when people share links to your site on social media &#8211; they are telling search engines that you have high quality content that other people would be interested in too.<\/p>\n<p>That\u2019s a simple way to look at it, but it\u2019s actually how a big part of search ranking is determined.<\/p>\n<p>How do you get sites to link to you?<\/p>\n<p>One way is to create great content that people will love. If your content is awesome, then readers will want to share it with their friends and colleagues &#8211; whether that be through a link on their own site or perhaps on social media. (If you have found this article valuable so far, please consider sharing it!)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1598\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-sharing-content-on-his-smartphone-with-friends.jpg\" alt=\"man sharing content on his smartphone with friends\" width=\"600\" height=\"436\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-sharing-content-on-his-smartphone-with-friends.jpg 600w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/man-sharing-content-on-his-smartphone-with-friends-300x218.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Other common strategies include creating citations on reputable listing sites like Google My Business, guest blogging, Tweeting at influencers to share your content, broken link building, and more.<\/p>\n<p>We won\u2019t go into depth about specific link-building techniques or other off-page SEO tactics like online reputation management here. But hopefully you understand now how off-page works and why it\u2019s so important to your SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-Technical-SEO\"><\/span>3. Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A major focus of <em>technical SEO<\/em> is<strong> ensuring that your website is accessible to search engine \u201ccrawlers\u201d and provides a great user experience<\/strong>. It\u2019s named as such, because a lot of the tasks involved require technical skills (programming, server administration, etc.) to optimize your website code and infrastructure.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1599\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/software-developer-optimizing-website-for-seo.jpg\" alt=\"software developer optimizing website for seo\" width=\"600\" height=\"401\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/software-developer-optimizing-website-for-seo.jpg 600w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/software-developer-optimizing-website-for-seo-300x201.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Let\u2019s start by discussing the concept of \u201caccess\u201d.<\/p>\n<p>Search engines don\u2019t magically start ranking your website as soon as you build it. First, they have to \u201ccrawl\u201d and \u201cindex\u201d it.<\/p>\n<div class=\"blog-definition\">Crawling is the process wherein search engines go from page to page on your site, learning what each page is about. Next comes indexing, where the search engine files your site into its records so that it can later look it up and present it to someone when they search for a relevant keyword.<\/div>\n<p>As the website owner, you have to configure your website so that search engine crawlers can access and index your web pages. For instance, you should have a valid robots.txt file, submit a sitemap to search engines, and stay on top of 404 errors and broken links.<\/p>\n<p>You also need to ensure that your website provides a great user experience that is up to modern standards.<\/p>\n<p>For instance, in the 1990s and early 2000s, 90% of all web browsing took place on a desktop or laptop computer. Nowadays, however, more than half takes place on smartphones and tablets.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1597\" src=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/three-people-staring-at-their-smartphones.jpg\" alt=\"three people staring at their smartphones\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.zakandzu.com\/wp-content\/uploads\/three-people-staring-at-their-smartphones.jpg 600w, https:\/\/www.zakandzu.com\/wp-content\/uploads\/three-people-staring-at-their-smartphones-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>To keep pace with that change, Google has introduced a number of technologies and standards meant to make websites perform better on small screens over spotty wireless networks. If you want to rank well in search engine results, you have to follow Google&#8217;s guidelines.<\/p>\n<p>In particular, you should consider responsive web design as it relates to <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener noreferrer\">mobile-first indexing<\/a>. Another emerging standard to pay attention to is <a href=\"https:\/\/www.ampproject.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accelerated Mobile Pages<\/a> (AMP), including the recently-announced HTTP-signed exchanges for AMP.<\/p>\n<p>Speed is another increasingly important factor in search ranking. Research has shown that if your website takes more than 3-5 seconds to load, visitors will most likely leave and go to another site that loads faster. So search engines give you points for having a fast-loading site with smooth performance. Some ways to ensure optimal performance include using a robust server, caching, content delivery networks (CDNs), and optimized images.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recap-3-types-of-SEO\"><\/span>Recap \u2014 3 types of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quiz time!<\/p>\n<p>See if you can answer these three questions:<\/p>\n<div class=\"blog-definition\">1) Name the 3 types of SEO.<br \/>\n2) How does each type of SEO help determine search engine ranking?<br \/>\n3) Name one strategy used in each type of SEO.<\/div>\n<p>That wasn&#8217;t too bad, right?<\/p>\n<p>If you made it through this article and that short quiz, you should now have a solid grounding in the building blocks of SEO.<\/p>\n<p>We will dive deeper into the 3 types of SEO in future articles, so keep an eye out for that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building organic traffic to your website is more important than ever, but SEO remains a mystery to many marketers. Learn about the 3 types of SEO and how they contribute to ranking in search engines.<\/p>\n","protected":false},"author":2,"featured_media":1586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Types of SEO and How They Help You Rank in Search Engines - Zak &amp; Zu Marketing<\/title>\n<meta name=\"description\" content=\"Building organic traffic to your website is more important than ever. 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